Reportings give you the power to make informed decisions using SQL Server Reporting Services,
SQL Server Analysis Services, Access, or even custom software - all within SharePoint!
Advantages of integrating SSRS
Seamless UI for end user. No jumping from one screen to
another to open report and SharePoint dashboard at the same time.
All reports are deployed to a document library, and so they
follow all SharePoint library setting. It saves time instead of managing report
in separate report manager!
All reports are under SharePoint security setting, giving
better consolidated administrative from SharePoint perspective